The 2013 reinvention of the Dirigo Design & Development website, where I work as Creative Director. This was our first use of our newly developed and constantly evolving custom CMS called Edge. Edge has evolved to a place where today we use it for all our clients as it is streamlined, easy to use, frequently updated, and robust. The fact that we gain no financial benefit from our clients using our CMS (as we give it away for free...to anyone) is a testament to its build. Edge was developed by JP Berry, senior developer at Dirigo Design & Development and continues to evolve today with the efforts of our other senior developers Justin, Derek, and Bri.
Mount Snow resort in Vermont is the fun mountain in your backyard. The main thing they wanted from their website is it has to be different.
I whittled the navigation down to three action points: Explore, Plan, or Book/Buy. The deals are front and center (front and to the left a little actually) in bold red, the sought-after mountain report placed right under (but also easily accessed in the utility navigation at the top) and the subtle movement of the photos and updates guides the user the rest of the way.
Fully responsive and fully awesome.
Creative direction by Jessie Lacey at Dirigo Design & Development.
great books summer program
Great Books Summer Program is basically summer camp for smart kids! Parents (as well as educators and students) can read about the various programs, the prestigious settings, the well-regarded guest speakers, and enroll their kid.
The website (like all websites I design from 2012-onward) is responsive. It is designed to be easy to navigate for the various types of users, as well as easy to update.
Designed by Jessie Lacey, Creative Director at Dirigo Design & Development.
Androscoggin Bank had recently refreshed their branding. With that branding refresh, they felt they needed to take their website to the next level.
They needed a website that gave their customers a better online experience. The website needed to be responsive, fast and with thoughtful UI, while conveying the companies rich Maine roots and community trust.
Androscoggin Bank was developed through Dirigo Design & Development in Portland, Maine, where I work as Creative Director.
Muzzy is a children's language course developed by Early Advantage consisting of fun video games and movies.
Since their product is aimed at children, their marketing demographic are parents. So the website needed to be fun and playful, yet convey professionalism and security. After all, parents are not going to use their credit card on a website they do not trust for a product they are not sure of.
The Early Advantage website creative direction and design is done by Jessie Lacey as Creative Director at Dirigo Design & Development in Portland, Maine.
Eventective is a website dedicated to event planning. Weddings is the big money-maker, so I chose colors based on the wedding planning demographic (hip, modern, chic) and a general open and clean feel.
Iconography, fonts, UI, and the main Call To Action area were conceptualized and designed by me as Creative Director for Dirigo Design & Development in Portland, Maine.
eventective event planning
Another frame example that rotates through on the home page. Simple prompt gets users the information they seek fast.
The mobile-size layout view
health info net
Health Info Net is a growing medical information and records company. Highly technical, professional and trusted with the sensitive information that medical records require. Thus, their website needed to convey just that: trust. For healthcare providers and patients alike, usability was a top priority in this design.
Creative direction and design by Jessie Lacey at Dirigo Design & Development.
Currently in development, Maine Health Access Foundation is dedicated to promoting better access to health and care.
Their needs ranged from managing grants and funding to delivering a library of forms, reports and resources. Thoughtful UI is key. The site should be published soon.
Designed in 2010, this website for a local high-end boutique took minimalism to a whole new level when minimalism on the web was in its infancy. Visit Black Parrot on Middle Street in Portland, Maine.
One of the first websites I designed when I started work at Dirigo Design & Development in 2010. I envisions a modern, high-end look with bold imagery coupled with airy blur and soft vignettes.